This Privacy Policy outlines how your personal information is collected, utilized, and shared when you visit or make a purchase through overlandvision.com (the "Site").
Personal Information We Collect
When you visit our Site, we automatically gather specific details about your device, including web browser information, IP address, time zone, and cookies stored on your device. Additionally, as you explore our Site, we collect data about the web pages or products you view, as well as the referring websites or search terms that led you to our Site. We refer to this information as "Device Information."
We collect Device Information through various technologies:
- Cookies: Data files placed on your device, often containing an anonymous unique identifier. Visit here for more information about cookies and how to disable them.
- Log Files: Record actions on the Site, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files used to record how you navigate our Site.
When you make a purchase or attempt to do so on our Site, we collect specific information, including your name, billing and shipping addresses, payment details (e.g., credit card numbers), email address, and phone number. This information is referred to as "Order Information."
In this Privacy Policy, "Personal Information" encompasses both Device Information and Order Information.
How We Use Your Personal Information
We utilize the Order Information we collect primarily to fulfill orders placed through our Site, including processing payments, arranging shipping, and providing invoices and order confirmations. Additionally, we employ this Order Information to:
- Communicate with you.
- Screen orders for potential risks or fraud.
- Provide you with information or advertisements related to our products or services, aligned with your preferences.
Device Information aids us in identifying potential risks and fraud, especially using your IP address. It also helps us enhance and optimize our Site by generating analytics on how customers browse and interact with the Site. Furthermore, we assess the success of our marketing and advertising campaigns.
By submitting your contact information on our website, you acknowledge that your information may be added to our email lists. You can opt-out of these emails at any time via the link found at the bottom of each email.
While you browse our website, advertising cookies will be placed on your computer to better understand your interests. Through our display advertising partners at Google and Facebook, we can present you with retargeting advertising on other sites based on your prior interactions with our website. These techniques do not collect personal information like your name, email address, postal address, or telephone number. To opt out of AdRoll’s, Google’s, and their partners’ targeted advertising, you can visit this page.
Sharing Your Personal Information
We share your Personal Information with third parties to help us utilize your Personal Information, as described above. For example, we use Shopify to power our online store; you can learn more about how Shopify uses your Personal Information here. Additionally, we use Google Analytics to understand how our customers use the Site; details on how Google uses your Personal Information can be found here. To opt out of Google Analytics, you can visit here.
We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to protect our rights.
Behavioral Advertising
As mentioned earlier, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page here. You can opt out of targeted advertising by using the links below:
You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident, please note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please also be aware that your information may be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site, we will retain your Order Information for our records unless you request its deletion.
Changes
We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.
Minors
The Site is not intended for individuals under the age of 18.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us via email at team@overlandvision.com.